Teamwork Making the Dream Work
Teamwork Making the Dream Work
The marketing team at Alstede Farms consists of Kyle, Maxine, Sam & Donna, a team with heart and soul and the pursuit of making the dream work. The dynamics of the team work well with each person contributing toward the overall goals of the farm, pitching in wherever needed to get the job done. Some… Read More »
The marketing team at Alstede Farms consists of Kyle, Maxine, Sam & Donna, a team with heart and soul and the pursuit of making the dream work. The dynamics of the team work well with each person contributing toward the overall goals of the farm, pitching in wherever needed to get the job done. Some of the main marketing functions include helping educate our guests about the various ways to interact with the farm. Those include attending ticketed timeslot events like picking your fruit or veggies or hosting a party in our reserved party area or at Harvest Hall. It also includes other special events such as Brunch with the Easter Bunny and Springtime Family Festival. This team also focuses on keeping the website photographed and up-to-date while improving navigation and keeping the site healthy. The team is also responsible for ensuring the guest experience is the highest it can be when visiting the farm along with a host of other important functions that go on behind the scenes.
The marketing team along with food and beverage, hospitality, and operations cooperates many times throughout the year in preparations for numerous events. April is the start of the Easter and Springtime Family Festival and with spring around the corner that means it’s time for baby animals on the farm which is welcomed by all. Our springtime family festival provides families a chance to get up close and personal with some of the farm livestock and their adorable babies! After a long winter families relish in the spring scenery on the farm including the brightly colored Easter eggs and potted flowers, the fun farm tractors for photo ops, and don’t forget the Easter Bunny himself. The Easter bunny is coming to town to attend the special family-style brunch offered on select weekends in April. Find out more about both the Springtime Family Festival and Brunch with the Easter Bunny here.
The marketing team has been preparing for the opening day of a fourth location, Alstede Fresh at Lindeken Farms. This newest location in
Jefferson Township will open on April 1, 2023, continuing a tradition that began 73 years ago by the Stanlick family. Alstede Farms is proud to carry on the legacy of improving families’ lives through locally grown produce that started when Lindeken Farms opened this farm market back in 1949. You can check out the progress by following Alstede Fresh at Lindeken Farms on social media, Facebook, and Instagram.
The farm marketing team embraces technology utilizing a variety of different applications that make our guests’ lives easier as well as the team. This savvy team is always striving to learn new ways to integrate technology into the department and on the farm for efficiency ease of operations. One important enhancement has been the implementation of CSA software that allows our guests to customize their weekly produce boxes. This technology sends weekly reminder emails allowing members to swop out selections as well as save general preferences making CSA membership truly personalized. Learn more about CSA here.
The marketing team is consistently researching trends and curating new content for social media and events on the farm. The crew utilizes the latest media channels to get messages out and to appeal to a wide audience including branching out to Tik Tok. Connect with us on Tik Tok by clicking here. Blogging and use of drone video is another way the team uses technology to tell our story. You can check out the weekly blog by clicking here. Next time you are on the farm say hello to the tech savvy marketing team.
Best wishes from our office to yours! XO
